By Design Entertainment was founded by Mark Cerulli, an award-winning writer/producer at HBO, and longtime master editor Paul C. Rosen, who has built Nitrous Ltd, a thriving creative agency and video production studio, servicing major clients including HBO, ESPN, Discovery, IBM, BMW, Nike, Nintendo, Disney, and Samsung.


Our first project, By Design: The Joe Caroff Story, presented by Turner Classic Movies, is now streaming on HBO Max. We love movies & music and the stars – and unsung people – who make them.  There are so many stories to be told…

By Design: the joe caroff story

Joe Caroff UPDATE:  Our documentary won “Best Documentary Short” in the 23rd Annual Beverly Hills Film Festival.
It was screened at the legendary Chinese Theater in Hollywood.
Quite an honor for us and Joe! (check out the gallery below)

Beverly Hills Film Festival award
NY Festivals FINALIST award

While his name might not be familiar, Joe Caroff’s iconic work surely is.  As one of the most influential graphic designers of the 20th Century, Caroff designed dozens of memorable logos that have become part of Pop Culture history - from THE 007 logo to Woody Allen’s Manhattan, West Side Story, ABCNews, Rollerball and many more.  This documentary goes inside his creative process, showing how and why he came up with his innovative designs. But Caroff’s life is much more than Hollywood glitz - from his service in WWII to his 70 plus year marriage, it’s a remarkable, “only in America” story of starting with nothing and rising to the very top of his profession. By Design illustrates the American Dream!

We are incredibly proud Joe's story has found a home at Turner Classic Movies. The fine folks at Turner thought Joe's story is a delightful and important part of film history that needed to be told.
Stream it now on HBO Max.


Watch the trailer below...


They met in an HBO edit room and hit it off – so much so that they did Mark’s first solo project, the DVD documentary Halloween Unmasked together back in 2000 and never looked back! Many high-end video projects followed including the official admissions tape for the Chapin School, fund-raising videos for The Kristen Ann Carr Fund, Musicians on Call and others. Since leaving HBO, Mark has done projects for Technicolor, A&E, Bearing Point Consulting, Bloomberg TV and others. Paul owns Nitrous Ltd, a full-service creative agency, content studio, and video production company based in NY. Known for high-end corporate films, tv spots, promos and branded-content for some of the world’s most admired brands including HBO, ESPN, Discovery, IBM, BMW, Disney & Samsung. 


Have a project to discuss? We'd love to talk to you about it.

ONE NOTE: By Design Entertainment, LLC does NOT finance projects.

Unsolicited projects sent to us will be immediately discarded.



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